INDUSTRY:
Strategic Medical Communications
CLIENT:
Stratenym
YEAR:
2019-2025
Brand Building Stratenym
about.
Stratenym, a strategic medical communications agency, partnered with me to elevate their visual brand identity. Building on our previous collaboration, we developed a cohesive design system covering everything from logo and typography to social media presence and branded collateral.
As a newly founded company, Stratenym needed a brand identity built entirely from scratch. The main challenge was to strike a balance between scientific credibility and bold visual appeal. Through multiple design iterations, I crafted a visual identity that remains strong and recognizable five years later—flexible enough to grow with the brand, yet distinct enough to stand out in a competitive industry.
process.
The branding process began with parallel explorations of color and logo design, guided by an initial mood board to define the brand's tone. I presented three logo concepts with matching palettes, and once the preferred logo was chosen, we moved on to typography, layout, and the design of key brand assets. The project concluded with a detailed brand guide, though the collaboration is ongoing—most recently with updated messaging, a new photography style, and refreshed collateral.
result.
A standout visual identity that has remained consistent for five years—bold, confident, and instantly recognizable. The unconventional color scheme and clean design system have helped the brand leave a strong impression at industry events and adapt easily to evolving messaging, proving both its longevity and flexibility.
